A little bit of us

John Maynard Keynes in his Keynesian Cross explains ‘45Degree Line for GDP’ where the line depicts how one can get to the real equilibrium given current levels of Aggregate Expenditure and Planned vs Actual Investments.

We help organizations reach to equilibrium between the Planned Marketing Objective and the Required Communications to achieve that objective. We are 45 Degree, a Digital Marketing Consultancy Firm. We are a team of advertising, marketing, branding and public relations professionals in the business of Story Telling. We derive, we design and we deliver relevant stories for a desired result to a set of identified audience of organizations we work for.

The consumer behavior is evolving; so is the world of communication. It started with ‘being informative’, shifted to ‘being connective’; it is now important to ‘being engaging’. Our expertise lies in strategizing and executing the ‘engagement plans’ for the brands using the potentials of the digital space.


Saket Pathak

A Branding and Marketing Strategist to the core, Saket’s forte lies in analyzing consumer behavior and then designing the apt digital marketing campaigns for the desired results. Having professional experience of more than 10 years, Saket has worked for various brands in sectors like education, pharmaceuticals, FMCG, infrastructure, consumer durables etc. Saket has done Masters in Mass Communication and is a PG-Diploma holder in Branding and Communication which helped him shape his thoughts. Saket comes from Patna, the city of Chanakya, the master strategist who also happens to be his inspiration.


Aloke Bose

Former AVP & Senior Creative Director at JWT. 20 years of experience across agencies- Lintas, Everest, Rediffusion DY&R.
Won several awards (DAC, ABBY, New York Festival) Created campaigns for Pepsi, Frito Lay, Maruti (Zen/Esteem),
Nestle, LG, Taj Hotels, Panasonic, Honda and Apollo Tyres among others.


Santosh Sinha

Santosh comes from Public Relations background which has given him an eye for content and the right platform to promote it. His varied experience allows him to evaluate a communication plan and create proper content to establish engagement with the target audience. Having a professional experience of almost 9 years, Santosh specializes in development and execution of communication plans.


Ritesh Mathur

Analytic, dynamic and witty, these are some of the words which define Ritesh. Having worked on the other side of the table for almost 9 years, Ritesh has earned a fair understanding of how a brand behaves, what it needs and how those needs can be fulfilled. Ritesh’s strengths lie in devising fool-proof media plans and implement them to make the marketing campaigns reach its desired destinations. Ritesh has done Masters in Mass Communication and is a PG-Diploma holder in Branding and Marketing.


Ankit Aggarwal

Ankit Aggarwal, an open source geek started his career with Tehelka.com in 2010. He specialises in open source web technologies and is a passionate devotee of the Linux operating system. Ankit has a Masters degree in computer application from UPTU,and possess an extraordinary managerial and business skills. Ankit feels he is slow driver but a quick learner and is convinced that the geek shall inherit the earth.


Souma Mukherjee

A signer, composer and musician, Souma bring with him an artistic angle to the entire communication module at 45Degree. His ability to understand an audience and its taste helps the team to think from the other perspective. A Marketing Communication professional by education and an artist by passion, Souma has worked in leading advertising agencies for almost 5 years.